Profoto has introduced that it has acquired StyleShoots, the makers of {hardware} and software program options that fully eradicate the necessity for a digicam crew and ship completed e-commerce vogue pictures by means of an automatic, robotic photograph studio.
Profoto says that it selected to accumulate StyleShopots as a result of improve in client on-line purchasing and the next demand for quick digitalization of photographs in excessive quantity. Profoto says that plans to combine StyleShoots robotic studios into its present studio choices to supply a “full answer” for e-commerce images inside the vogue area.
“With our heritage in vogue and studio images, and at present virtually 100% of all photographs find yourself on-line, we see this as a really pure strategic step so as to add StyleShoots and their built-in workflow software program and {hardware} options to our studio providing for e-commerce images,” Anders Hedebark, the CEO of Profoto, says.
StyleShoots already consists of all the pieces an individual would wish to supply vogue pictures rapidly, so it’s not clear how Profoto would change any of its merchandise — if that’s even the plan.
At this time, a StyleShoots machine comes with built-in lights, a pc, software program, an iPad to manage it, and the digicam that takes the photographs. The corporate says that its merchandise are “ridiculously straightforward to make use of” and that a lot of the processes are fully automated. Your complete machine could be managed from a single iPad and any changes to the set could be modified rapidly and simply from there. Images are taken, edited, and exported all from that single iPad display screen and are able to be deployed on e-commerce web sites.
The Robotic Studio Firm
StyleShoots describes itself as a expertise firm that makes photograph and video automation instruments for vogue e-commerce. It owns a patent on an “all-in-one” robotic studio for content material creation and claims its merchandise are utilized by a whole bunch of manufacturers around the globe together with Macy’s, TJ Maxx, Nike, and Hema.
The corporate was initially based in 2011 with the launch of its Horizontal, a flat-lay machine that streamlined easy clothes pictures for e-commerce. StyleShoots adopted that in 2014 with its Vertical machine for ghost model packshots.
In 2017, StyleShoots launched the world’s first robotic photograph and video studio designed for stay mannequin video manufacturing and nonetheless images known as the StyleShoots Reside. The subsequent yr it launched a product for shoe manufacturers known as the Eclipse, a robotic all-in-one photograph and video machine that takes crisp stills and data cinematic movies of sneakers.
