Nothing, the corporate most well-known for its earbuds, will launch a smartphone this summer time. It’s going to run on Android and Qualcomm’s Snapdragon processor, however gained’t intention to compete with different Android units. No, Nothing desires to tackle Apple.
The Nothing Cellphone 1
Nothing’s smartphone shall be known as the Cellphone 1 and particular particulars about what to anticipate are scarce. {Hardware} particulars are conspicuously absent, although the corporate is saying a bit about what to anticipate from the consumer expertise. The working system shall be known as the Nothing OS, and the corporate says that it’ll characteristic one of the best components of pure Android into an working system that’s distilled to “simply the necessities” the place “each byte has a function.”
“It’s designed to ship a quick, easy, and private expertise. A coherent interface, the {hardware} seamlessly integrates with software program by way of bespoke fonts, colours, graphical parts, and sounds,” the corporate says in its press launch.
A preview of Nothing OS shall be out there by way of its launcher that shall be out there to obtain on choose smartphone fashions beginning in April.
You’ve speculated, and now you realize.
Nothing cellphone (1) is formally coming.
It’s not like the rest.
Summer time 2022.
Join the newest updates on https://t.co/pLWW07l8G7. pic.twitter.com/Lo4UPkk7MT
— Nothing (@nothing) March 23, 2022
Nothing’s CEO Carl Pei says that the philosophy behind its design is constructed on what he desires to be an open and seamless ecosystem that may “effortlessly join” and combine Nothing merchandise (which on the time of publication was simply the one pair of earbuds) in addition to different merchandise from “world-leading manufacturers.”
Utilizing Apple’s Technique
In an interview with The Verge, Pei says that the corporate is taking lots of design parts from what has made vacuum cleaner firm Dyson widespread. This comparability makes lots of sense contemplating that Dyson’s former design head, Adam Bates just lately joined Nothing to function its design director.
What units Nothing aside from manufacturers like OnePlus or Vivo is the intent to not compete simply within the Android area, however to attempt to be extra like Apple. Pei, who used to work for OnePlus, tells The Verge that he sees loads to love about Apple’s “walled backyard” ecosystem that makes issues like Common Management potential. He desires to see his merchandise ultimately be able to comparable feats.
We’re not simply an audio firm.
From the very starting, our imaginative and prescient has been of a world with out obstacles between individuals and tech.
If you need an ecosystem of merchandise that join and work seamlessly collectively, there’s just one selection right now.
However, quickly, there shall be Nothing. pic.twitter.com/0HuPhmQlc8
— Nothing (@nothing) March 23, 2022
A part of this imaginative and prescient includes making merchandise throughout tech ecosystems. Seamless integration of laptops, smartphones, and earbuds, for instance, is a part of what makes Apple merchandise so interesting, and Pei desires in on it. The place Nothing shall be totally different is in implementation. Relatively than making all the things from scratch at Nothing, Pei plans to entice companions to construct end-to-end compatibility.
“I feel we’ve a a lot simpler time convincing companions as a result of we assist them do lots of the work that they will’t do themselves,” Pei tells The Verge.
It stays to be seen if what Pei is envisioning is even potential to do with a gaggle of corporations versus a single entity like Apple. What is obvious, nevertheless, is that he intends to attempt.
