Nikon says it needs to have 50+ Z-mount lenses in the marketplace by 2025: Digital Images Evaluate

This previous week, Nikon shared its ‘Medium Time period Administration Plan,’ which particulars what areas of its companies Nikon shall be specializing in from now by 2025. Whereas a lot of it focuses on Nikon’s non-imaging companies, Nikon does element a lot of attention-grabbing methods concerning its future efforts for digital imaging.

On a presentation slide title ‘Imaging Merchandise: Enterprise Technique,’ embedded beneath, Nikon says its ‘Imaginative and prescient’ for the subsequent three years is to ‘Increase the chances for visible expression and purchase overwhelming assist from all generations of followers world wide.’ To realize this, Nikon says it plans to ‘Focus administration assets in excessive value-added merchandise and mirrorless cameras,’ with a purpose of elevating the typical promoting value (ASP) of its imaging merchandise by 20%.

The related Imaging Merchandise slide from Nikon’s presentation.

Nikon’s ‘Operational course’ suggests this shall be completed by ‘Bolster[ing] the Z mount system by increasing lens lineup’ with aspirations to have over 50 Z-mount lenses by 2025. Contemplating Nikon presently has 34 lenses on its roadmap, which means we are able to count on a minimum of 11 extra lenses throughout the subsequent two-and-a-half years. Nikon additionally states it needs the typical Z-mount person to haven’t any fewer than two Z-mount lenses and says it plans to ‘Attraction to video creators by strengthening video capabilities’ and notes it intends to ‘Deploy superior options from the 79 throughout the lineup.’

A graphic from January 2022 depicting Nikon’s Z-mount lens lineup.

Lastly, Nikon says it needs to ‘bolster the engagement earlier than and after buy’ with shoppers and give attention to each its functions and cloud providers. In all, Nikon needs to hit ¥200.0B in income and have a constant working revenue margin of 10% for its imaging division.

If Nikon is to realize all of this, they’re going to have a busy few years forward, however the Z-mount is rising steadily and the digital camera market has usually proven that whereas manufacturing and gross sales numbers are down, the typical promoting value is trending up.

You may view the entire video presentation and accompanying keynote on Nikon’s investor relations web site.