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Simply in time for spring, Beats by Dre has launched three new colours for its Studio Buds noise-canceling wi-fi earbuds. The brand new colours are Sundown Pink, Ocean Blue, and Moon Grey, they usually accompany the three authentic colours (black, white, and Beats Crimson) — all six colours promote for a similar worth of $149 and are that can be purchased on Apple’s web site beginning April 13.
Beats has additionally chosen to make every new colour an unique providing for third-party retailers: Moon Grey shall be obtainable at Amazon, Ocean Blue shall be obtainable at Finest Purchase, and Sundown Pink shall be obtainable at Goal.
Together with the brand new colours, Beats has some excellent news for its Android consumer base. An replace to the Beats app for Android has added a “find my Beats” characteristic, together with new widgets that allow you to entry battery life information and management listening modes straight out of your gadget. These new options will work with any Beats merchandise which might be suitable with the Beats app, together with the more moderen Beats Match Professional.
To have a good time the brand new colours, Beats is launching a brand new promoting marketing campaign that includes a 30-second industrial that takes its inspiration from retro video video games. The advert options avatars of mannequin and actress Kaia Gerber and Olympic gold medalist Eileen Gu. Gerber was additionally enlisted to do a trend photograph shoot with the brand new colours. Gerber is the daughter of supermodel Cindy Crawford and Rande Gerber, and has additionally appeared within the TV collection American Horror Story.
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