Oops: TCL’s QD-OLED TV teaser from CES 2023 was a mistake


Simply forward of CES 2023, Digital Developments reported that TCL was aspiring to ship its first TV based mostly on QD-OLED technology by the tip of the yr. This reporting was based mostly on data given to Digital Developments in addition to many different media retailers each throughout a personal press briefing and in press supplies issued forward of the present. Now, nevertheless, it’s pulling again on these feedback. In a cellphone name, with Editor-at-large, Caleb Denison, a spokesperson mentioned that the small print regarding TCL’s QD-OLED plans have been issued in error.

We’ve reached out to get an official assertion from TCL, and after we get it, we’ll replace this put up.

Whereas that is disappointing information, we are able to’t say we’re solely stunned. After reporting on TCL’s acknowledged QD-OLED ambitions, we identified that there was a robust probability the corporate wouldn’t make good on its promise. TCL’s historic observe document hasn’t been precisely stellar. The corporate mentioned it could debut its first mini-LED OD Zero TV in 2021. Then it mentioned it once more at first of 2022. Now that we’re within the first weeks of 2023, and there’s nonetheless no signal that the much-anticipated 8K X9 will ever hit retail.

Maybe it was just too good to be true. TCL is thought for delivering spectacular TVs at rock-bottom costs, so a TCL QD-OLED TV would possible find yourself costing far lower than Samsung and Sony — the one different corporations within the QD-OLED recreation, up to now.

TCL didn’t surrender any specifics on its QD-OLED technique at its CES occasion, and now that it has pulled again on a 2023 launch, we’re in all probability not going to get key information any time quickly. Specs like value, availability, display sizes (55- and 65-inch fashions are all however assured, however what about one thing greater?), decision (possible 4K), sensible TV platforms (Roku or Google TV?), and can it undertake the identical native 144Hz refresh fee that Samsung has introduced for its 2023 S95C QD-OLED TV will all stay hypothesis for the foreseeable future.

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